- PDF eBook: 302 pages
- Author: Bruce C. Brown
- Published: 2009
From the affiliate marketing books Introduction:
This is the seventh book I have written, and the sixth in a series designed to help businesses and individuals increase revenue, improve advertisement and marketing programs, utilize technologies such as blogs, e-mail marketing and pay-per-click advertising to sell more products, improve communications, increase customer base, and expand their foothold on the marketplace. Affiliate marketing books is the next logical topic to tackle, and in this book, I will provide you with a wealth of knowledge defining affiliate marketing, how you can use it to increase
sales, generate revenue, and use the power of the Internet to increase your customer base exponentially.
When you think about affiliate marketing, there are two main ideas you need to understand. Your perspective on these ideas will drive how you deploy affiliate marketing for your Web site or business. Affiliate marketing is simply defined as: A Web-based marketing practice, often using automated systems or specialized software in which a business rewards their affiliate for each visitor, customer, or sale which is brought about as a result of the affiliate’s marketing efforts. In most cases, the reward is monetary in the form of a monthly commission check. Most well-designed affiliate programs are easy to implement, require little or no setup, are free, and can instantly generate a new source of revenue for you.
Affiliate Marketing Options
Essentially, you have two affiliate marketing options.
• Host an affiliate program on your Web site so others can join your affiliate network and sell your products on their Web sites. They will earn a commission for each sale, and you will sell more products through them. This is the ultimate solution for those who have products to sell — imagine your products advertised for free on thousands of Web sites across the world.
• Join an affiliate network and sell other products on your Web site for which you will earn a commission on each sale. You do nothing and pay nothing. The setup is simple — all you do is keep the content updated with what you want to advertise on your Web site, and cash the monthly commission check.
My first real exposure to affiliate marketing was through trial and error. I placed an advertisement on my Web site and hoped that someone would click on it, make a purchase, and eventually, I would get a commission from that sale. This was not a fruitful venture, and ultimately, I removed the banner ads from my site. The reason it did not work was primarily due to a lack of marketing — effectively showcasing the products on my Website — and the technical limitations of how the affiliate marketing program was deployed.
Establishing an affiliate marketing books program of your own or joining someone else’s affiliate program will, in itself, not generate substantial revenue for you unless you effectively deploy and administer it. Following this brief introduction we will get into the details of how to establish your own affiliate program or join an affiliate network and ensure that you are optimally positioned for success.
Think about the basic philosophy and principles of an affiliate marketing books program: You can sell other people’s products on your Web site for free, and they pay you a commission to do it. You do not ever touch the products; are not responsible for the sale, packaging, shipping, customer service, customer complaints, problem resolution, returns, or headaches; and for the simple act of allowing their products to be sold on your Website, you get a monthly commission check. Alternatively, if you wish to establish your own affiliate marketing campaign for your products, you are implementing a program that allows others to sell your products for you, and you pay them a commission fee. Instead of your products being sold on your Web site, they can be sold on
dozens, hundreds, or thousands of other high-traffic sites. The increased sales and profits more than offset the commission fees you will pay, and you still have full control over the affiliates, can approve who is allowed to participate in your program, and still retain administrative control overs your products, pricing, inventory, sales, and record keeping.
Who Is This Affiliate Marketing Book For?
This book is written for anyone who has a Web site, is considering developing a Web site, companies with an established online presence who wish to expand their marketing campaigns, small businesses, large businesses, and sole proprietors. If you are interested in making money, increasing Web site traffic, driving up revenue, and improving the financial posture of your organization by selling products on your Web site, or authorizing others to sell your products on their Web site, this book is for you. It is designed to help you improve sales of your existing product or increase revenue by implementing or joining an affiliate program. I will cover a wide array of topics to ensure that you are fully prepared and ready to start your affiliate marketing venture.
As you read this book, you will quickly discover that affiliate marketing is one of the best ways, if done properly, to increase your revenue for little or no investment. You can implement your own affiliate marketing program, letting others sell your products with minimal investment, minimal effort, and big returns. As with all my books, my immediate goal is to inform, educate, inspire, and provide you with relevant ideas you can immediately implement into your business, all at little or no cost.
This is the ideal affiliate marketing book guide for businesses or organizations with limited budgets, minimal marketing plans, and limited technical support staffs. You do not need to be Amazon.com — or have their budget — to implement an effective and highly successful affiliate marketing campaign, but you can get the same great results. An effective affiliate marketing program equals increased sales and increased revenues!
See our Affiliate Marketing opportunity.