- PDF eBook: 271 pages
- Author: Gary Vaynerchuk.
- Published: 2018
A home based business is within your reach. With the explosion in the number of social networks available to anyone who wants to amass an audience, and vast sums of money being redirected toward those networks, influencer marketing has become a legitimate monetization strategy for anyone building an online profile, which means pretty much anyone in business. How legitimate? The top-grossing YouTubers earned a combined $70 million in 2016. Many fit a certain type—several are gamer dudes, for example—but Lilly Singh is a rapper-comedian who features Punjabi culture in her videos, Rosanna Pansino is a baker, and Tyler Oakley is an LGBTQ activist.
In the past, the top-grossing list has also included dancing violinist Lindsey Stirling and makeup artist Michelle Phan. The most popular Instagrammers can earn seven figures per year from their social-media efforts alone. Even with only a thousand followers, an entry-level Instagrammer could earn about $5,000 per year with just two posts a week, and ten thousand followers could net almost $20,000 per year. Again, that’s with just two posts per week; imagine the earnings if that Instagrammer posted more frequently.
Who this book is for:
This book is for two audiences. The first is people who know to the depths of their souls that they are born to build something great. Natural-born entrepreneurs should find all the information they need to improve their current efforts or start making plans of their own. The second audience is everyone else who wants to work. Not just the young, not just the tech-oriented. Not just professionals in established careers or those looking to renew themselves because they’ve outgrown their industry or, worse, their industry is shrinking.
It’s in everyone’s best interest to build a personal brand, even if they have little interest in becoming rich or famous. You’re not computer savvy? Get the computer or tech skills you need to do this. It is not hard, and many of the people we talked to for this book had as little experience with computers as you do. In case you haven’t noticed, no job is particularly stable anymore.
Imagine the security you would feel if you had something going on the side like a home based business that you could blow up big if you unexpectedly had nothing but time (meet Pat Flynn in Chapter 5). Desperation can be a great motivator, but it’s a lot less stressful if you plan ahead so that you never know the feeling. If you’re earning what you need to live the life you want and loving every day of it, you’re crushing it. That’s all I want for you.
I think of the friends I grew up with who loved video games but whose parents forced them to stop playing because the games were new and scary and distracted them from their studies. Those kids may have grown up to make a decent enough living, but by doing something they tolerate or even hate. If only their parents could have seen how the world would evolve. Maybe the child who became a lawyer to please his or her parents could be earning the same amount now as an eSports (competitive gaming) promoter—or earning millions as a professional e-gamer. Either way, that lawyer would be infinitely happier.
Parents are trying to get their children off Pokémon Go when augmented-reality gaming is going to be huge for generations. They think their daughters should make less slime and do more algebra. Slime may be a fad; slime could also become the conduit through which a girl learns the dynamic of supply and demand on Instagram and builds a million-dollar personal brand and company. The crazy thing is that she wouldn’t be the first. Karina Garcia did it. She used to be a waitress; now she’s a successful YouTube star famous for making, you guessed it, slime. How successful? With six-figure earnings every month, she was able to retire her parents. In August 2017 she took a seven-week, fourteen-city tour to meet her fans. People paid $40.00 to $99.99 for VIP passes.
Stories like that are no longer uncommon, and they illustrate why we need to give our children as much freedom as possible to gravitate toward what they love doing. Because in their world, nothing will be off-limits when it comes to how you can make a good living and build a stellar career. When I was a kid making straight Ds and I got caught reading baseball card catalogs in class so I’d know how much to charge for trades, everyone said, “You’re going to be a loser.” Today they’d say, “You’re going to be the next Zuckerberg.”
When it comes to professional opportunities, this is the best time to be alive in the history of humankind. I don’t want anyone to waste it. If you take away anything valuable or helpful from this book, I hope you will give a copy to someone you care about who is not happy in his or her current job or career. If you are a parent, please give it to your children as they start to imagine what and who they want to be. I say this not because I want to sell more books. Get it from the library; I don’t care. I say this because I want everyone to know that these opportunities exist, so that if someone is struggling or miserable or scared, they can do something to change that. If you care about the people in your life, you want them to be happy doing something they love.
Life is short; its brevity and unpredictability is the one thing that scares me. It is also long; a fifty-year-old could still look forward to another forty or even fifty productive years. We owe it to ourselves and our loved ones to be as fulfilled and thrilled as possible every day so we are always ready to share our best selves with each other. There is so much in life that is uncontrollable, but our happiness doesn’t have to be, nor do our careers.
We can have all the control. Every damn bit of it. The sooner we realize that, the better off everyone will be. I cannot do anything to make you more creative, but I hope that I can put you in the right frame of mind so that when you’re ready to unleash that creativity, you will succeed. We are often told we have to make a choice—settle and do something tolerable to make money, or follow our passion with the expectation that we will be poor.
There are still people out there who believe that it’s a rare person who loves his or her job. That’s bullshit. Our choices are infinite when we understand today’s digital environment, as are our opportunities. We just have to find the courage to reach out and make them. You’re going to hear the stories of people who were scared, just like you. Who had obligations, just like you. Who were told they were being foolish, or reckless, or irresponsible, or immature. They did it anyway and reaped the rewards starting with a home based business.
If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.
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