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32 Sales Objections Easily Countered

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  • PDF eBook: 144 pages
  • Author: STEPP STEVENS SYDNOR
  • Published: 2015

This is one book that every sales person should have on hand and practicing on a regular basis!

A Quick and Easy Guide to Countering the Most Common Sales Objections, Stalls, and Pushbacks with Words That Work

From the book’s Basics:

“Stepp’s book should be required for anyone in sales! You will be far more equipped for a successful sales career than the vast majority of salespeople out there. Including your competition!” – Kevin Knebl, CMEC international speaker, author, trainer and executive coach

“This is not just a book. It’s a field guide to success. Stepp makes it easy to overcome objections at the point of attack. In a world where we tend to over-think and over-analyze, 32 Sales Objections Easily Countered will make it much easier for sales people to not just take no for an answer, but what they should do with that no.” – Skip Miller, author and president, M3 Learning

Get the YES! Close more deals and score more opportunities, easily counter sales objections, stalls and pushbacks with proven words that work from Stepp Sydnor.
“Is this the best price I can get?”
“I want to think it over.”
“We are happy with our current vendor.”
“I can’t afford it.”
“I am under contract.”

Don’t lose one more prospective deal to these common objections. Learn to redirect prospects’ objections into conversations that leave no doubt in their mind to choose you. I’ll give you tips, tactics, and strategies that have been proven to improve closing rates. The easy to use directory allows you to quickly find a specific objection with suggestions on what to say and what not to say. The ease of this book and knowledge included will make it an indispensable tool in the field. Get ready for a sales transformation.

 

Category:
  • PDF eBook: 144 pages
  • Author: STEPP STEVENS SYDNOR
  • Published: 2015

A Quick and Easy Guide to Countering the Most Common Sales Objections, Stalls, and Pushbacks with Words That Work

From the book’s Basics:

Prospect and buyer objections are just part of the sales job. During my thirty-five years in the business of selling, I experienced almost every objection imaginable. I started as an account
representative for a technology distributor, selling motherboard component parts and mil-spec connectors. The company gave me absolutely no sales training and a territory that had zero customers.

My target buyers were purchasing agents for the defense industry. In my first year, I made many mistakes and collected a hundred nos for every yes (or at least it seemed like it). Because of my need to support a young family, quitting wasn’t an option. My saving grace, and eventual success, was due to a sales mentor I’d sought out as well as investing my own resources in books and seminars and growing from my mistakes.

I had to realize that buyers object to just about everything. And the more seasoned the buyers, the more intelligent their strategies. I was clueless when I started in sales. Objections from potential buyers felt like personal attacks on my character. I found that getting a meeting was very easy and that most buyers would agree to meet with me. However, I wasn’t prepared for the buyer/seller politics and negotiation tactics used by buyers and prospects.

Through bad experiences and more losses than wins, I began to understand the importance of mastering sales techniques. And one skill set I needed the most was countering buyer objections. It’s just the way the selling world works. Prospect and buyer objections are part of the job. So before we get started, let’s review a few quick basics you need in order to be equipped to counter sales objections effectively.

Get the book and read more….

 

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