What Is Social Networking?

Social media marketing ad networking is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites such as Facebook, Twitter, LinkedIn, and Instagram, among others. Social networking has become a significant base for marketers seeking to engage customers.

Despite some stiff competition, Facebook remains the largest and most popular social network, with over two billion people using the platform. It was followed, in order of popularity, by Instagram, Facebook Messenger, Twitter, and Pinterest, according to Statistica.com.

KEY TAKEAWAYS

  • Social media marketing and networking is the use of Internet-based social media platforms to stay connected with friends, family, or peers.
  • While always changing, the most popular social networking sites in the U.S. include Facebook, Instagram, and Twitter.
  • Marketers use social networking for increasing brand recognition and encouraging brand loyalty.

How Social Networking Works

Marketers use social media marketing and networking for increasing brand recognition and encouraging brand loyalty. Since it makes a company more accessible to new customers and more recognizable for existing customers, social networking helps promote a brand’s voice and content.

For example, a frequent Twitter user may hear of a company for the first time through a news feed and decide to buy a product or service. The more exposed people are to a company’s brand, the greater the company’s chances of finding and retaining new customers.

Marketers use social media marketing and networking for improving conversion rates. Building a following provides access to and interaction with new, recent and old customers. Sharing blog posts, images, videos, or comments on social media allows followers to react, visit the company’s website, and become customers.

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